About Me*
The Origin
The Rhythm That Seeded My Craft®
It started in fourth grade, 2013, with EDM and festival aftermovies and I fell into them completely. Not just the music, but everything wrapped around it: the cuts, the narrative, the way a story seemed to build itself around a drop. None of this was conscious. I wasn't thinking about cameras or editing. I was just a kid who couldn't stop watching, and somewhere underneath that, something was being seeded.
It would be seven years before any of it surfaced. Back then, nobody around me was in this space just traditional photographers, and people who actually made films. Nothing in between. So none of this felt like a door I could walk through. It just sat there, quietly, for a long time.
Then in 2020, life led me through a door I didn't expect, which was video editing. No skillset, no history with it, just an intent to learn, to experiment, to try, to create. And the rest is history.
The Practice
What
Came After
Water on the Seed
2020
University meant extracurriculars, and every club had a media committee, so I joined nine of them. No plan, just the same pull from years ago, finally with somewhere to go. Editing promos turned into directing full aftermovies for cultural events: choosing the music, building the narrative, shaping the whole thing. For the first time, it was entirely mine.
Same Tools, Different Leagues
2021 – 2022
Alongside university, freelance work, videography, photography, editing, whatever came my way. Then a full-time internship at an ed-tech startup making founder-led ad content. Ads that got boosted and generated leads for the business. Understanding content as something a business runs on, not just something that gets watched.
The Major Leagues
2023 – Present
Stepping into the global fashion space and joining Masoom Minawala's team, one of the biggest names in it. Three-plus years of brand campaigns across fashion and beauty, at every price point, from luxury houses to mass-market names.
The Pilot
2026
Five years plus building business development instincts, running content systems end to end, directing across brand, organic, and talk show. But all of it was also someone else's vision. Back in the club days, the aftermovies were entirely mine: my music, my narrative, my call. The money got real, but I could feel that wasn't my prime. So this year, I took 35 days — solo, in the middle of nowhere, near the mountains — and made something entirely my own again. Shot, directed, and edited without a brief. The piece that came out of it was about exactly this: losing your creative voice to the work that pays, and finding your way back.
What's Next?
Let's Build Something.
If you've read this far, you already know more about how I think than most case studies would tell you. If that way of thinking is what your brand or business needs — let's talk
About Me*
The Origin
The Rhythm That Seeded My Craft®
It started in fourth grade, 2013, with EDM and festival aftermovies and I fell into them completely. Not just the music, but everything wrapped around it: the cuts, the narrative, the way a story seemed to build itself around a drop. None of this was conscious. I wasn't thinking about cameras or editing. I was just a kid who couldn't stop watching, and somewhere underneath that, something was being seeded.
It would be seven years before any of it surfaced. Back then, nobody around me was in this space just traditional photographers, and people who actually made films. Nothing in between. So none of this felt like a door I could walk through. It just sat there, quietly, for a long time.
Then in 2020, life led me through a door I didn't expect, which was video editing. No skillset, no history with it, just an intent to learn, to experiment, to try, to create. And the rest is history.
The Practice
What
Came After
Water on the Seed
2020
University meant extracurriculars, and every club had a media committee, so I joined nine of them. No plan, just the same pull from years ago, finally with somewhere to go. Editing promos turned into directing full aftermovies for cultural events: choosing the music, building the narrative, shaping the whole thing. For the first time, it was entirely mine.
Same Tools, Different Leagues
2021 – 2022
Alongside university, freelance work, videography, photography, editing, whatever came my way. Then a full-time internship at an ed-tech startup making founder-led ad content. Ads that got boosted and generated leads for the business. Understanding content as something a business runs on, not just something that gets watched.
The Major Leagues
2023 – Present
Stepping into the global fashion space and joining Masoom Minawala's team, one of the biggest names in it. Three-plus years of brand campaigns across fashion and beauty, at every price point, from luxury houses to mass-market names.
The Pilot
2026
Five years plus building business development instincts, running content systems end to end, directing across brand, organic, and talk show. But all of it was also someone else's vision. Back in the club days, the aftermovies were entirely mine: my music, my narrative, my call. The money got real, but I could feel that wasn't my prime. So this year, I took 35 days — solo, in the middle of nowhere, near the mountains — and made something entirely my own again. Shot, directed, and edited without a brief. The piece that came out of it was about exactly this: losing your creative voice to the work that pays, and finding your way back.
What's Next?
Let's Build Something.
If you've read this far, you already know more about how I think than most case studies would tell you. If that way of thinking is what your brand or business needs — let's talk
About Me*
The Origin
The Rhythm That Seeded My Craft®
It started in fourth grade, 2013, with EDM and festival aftermovies and I fell into them completely. Not just the music, but everything wrapped around it: the cuts, the narrative, the way a story seemed to build itself around a drop. None of this was conscious. I wasn't thinking about cameras or editing. I was just a kid who couldn't stop watching, and somewhere underneath that, something was being seeded.
It would be seven years before any of it surfaced. Back then, nobody around me was in this space just traditional photographers, and people who actually made films. Nothing in between. So none of this felt like a door I could walk through. It just sat there, quietly, for a long time.
Then in 2020, life led me through a door I didn't expect, which was video editing. No skillset, no history with it, just an intent to learn, to experiment, to try, to create. And the rest is history.
The Practice
What Came After
Water on the Seed
2020
University meant extracurriculars, and every club had a media committee, so I joined nine of them. No plan, just the same pull from years ago, finally with somewhere to go. Editing promos turned into directing full aftermovies for cultural events: choosing the music, building the narrative, shaping the whole thing. For the first time, it was entirely mine.
Same Tools, Different Leagues
2021 – 2022
Alongside university, freelance work, videography, photography, editing, whatever came my way. Then a full-time internship at an ed-tech startup making founder-led ad content. Ads that got boosted and generated leads for the business. Understanding content as something a business runs on, not just something that gets watched.
The Major Leagues
2023 – Present
Stepping into the global fashion space and joining Masoom Minawala's team, one of the biggest names in it. Three-plus years of brand campaigns across fashion and beauty, at every price point, from luxury houses to mass-market names.
The Pilot
2026
Five years plus building business development instincts, running content systems end to end, directing across brand, organic, and talk show. But all of it was also someone else's vision. Back in the club days, the aftermovies were entirely mine: my music, my narrative, my call. The money got real, but I could feel that wasn't my prime. So this year, I took 35 days — solo, in the middle of nowhere, near the mountains — and made something entirely my own again. Shot, directed, and edited without a brief. The piece that came out of it was about exactly this: losing your creative voice to the work that pays, and finding your way back.
What's Next?
Let's Build Something.
If you've read this far, you already know more about how I think than most case studies would tell you. If that way of thinking is what your brand or business needs — let's talk